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Glen Campbell’s new music video is very sad and shows the effect Alzheimer’s can have on a person. Our team at Print Resources has had the honor and humbling experience of working on the marketing campaign, print production, and web development for Glen Campbell’s new movie; Glen Campbell I’ll Be Me, from the Producer of Walk The Line. Help us bring awareness to this awful disease by supporting his new movie premiering OCTOBER 29, 2014!
Start with analyzing your site by asking yourself these 3 questions.
1. Are you having trouble viewing your site on mobile devices?
2. Does any portion of your site utilize Adobe flash?
3. Do you pay a high monthly fee for your website?
If you answered yes to any of these 3 questions, then it’s time to seriously consider updating your website. Watch this video to find out how updating your website will provide a better user experience for your clients and in turn create more opportunities to generate revenue.
At Print Resources I am very fortunate to have worked with some extremely well respected and well run organizations including a diverse group of companies, from large National retail chains to local Minneapolis based businesses. One goal that every one of the many corporations I have worked with over the years will always have in common, is staying relevant to its target market.
So why do companies rebrand themselves? They need to stay relevant in the eyes of their consumers. Take our business for example. 30+ years ago when the CEO of Print Resources started in the print industry, the mass of clients he did business with purchased custom printed business forms. As technology changed so did the makeup of our business. What used to be custom printed business forms now is generated with a desktop printer on blank paper stock. Sales started to decline and our business needed to evolve. But along with new technology, came new opportunities and powerful new tools. While our core business remained to be print, we diversified into additional market segments including creative marketing, web development, and multimedia production. Our clients, however, still viewed us as just a print company. We needed to change the way our clients thought of us, we needed to stay relevant.
In 2011 Print Resources implemented a major rebrand with a specific focus on the 4 divisions, including our creative marketing, printed products, web development, and multimedia production. The rebrand was an overwhelming success, by not only increasing revenue with new client partnership, but brand recognition expanded revenue through new channels of business.
Take a moment and reflect on the current position of your business. Then ask yourself, is my business still relevant in the eyes of my consumers?
We’ve all heard the old adage, “Love makes the world go round.” But, how many would argue these words apply to business as well as life? Well, it’s true! It’s time to inject more LOVE into your business. Fortunately, this is the time for New Year’s resolutions, that time when we charge like the Light Brigade to become that paragon of performance that fate, trivia and sloth have perhaps thwarted in the past.
So, let’s discuss a few LOVE resolutions to conquer business challenges we may encounter in the tumultuous year that 2014 portends.
LEADERSHIP: Jack Welsh, former CEO of General Electric and universally acknowledged as one of the America’s truly successful business executives, had a credo, “LEAD, don’t manage.” If it’s your company, your sales force, your department… your people depend on you to lead. Of course, we need good managers. But, leadership is that special charisma absolutely vital to the success of any organization, including your corporate team. A great quarterback is a great leader and field general, not a manager. Resolve to exert better leadership in 2014.
OPPORTUNISM: Your comfort zone is your enemy. Get rid of it. Jack Welsh succeeded by another credo, “If you don’t have a competitive advantage, don’t compete.” Each day, each sales call, each customer service contact, everyone on your team should be alert to opportunities to provide new services, new products, new contacts, whatever will improve your competitive advantage. Remember, there are no silver medals in sales. Resolve to make your team more opportunistic in 2014.
VISION: Superstar Wayne Gretzky observed, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” IBM’s most common reason for business failures, “Companies were unable to simultaneously manage their business of today and build their business of tomorrow!” Jack Welsh put it another way, “Change BEFORE you have to.” That means running your company with an eye to the future, not letting it run you. Resolve to take more quality time in 2014 to craft a viable vision for your company’s future.
EFFORT: Winston Churchill, England’s great prime minister and war leader, who defeated Hitler’s attempt to invade England, when asked his advice to the next generation, simply replied, “Never give up… Never give up… NEVER GIVE UP!” Woody Allen remarked that 90% of life is “showing up.” The opinions of all we contact are favorably impressed when we project effort. A great attitude combined with great effort virtually guarantees success. Resolve in 2014 to heed the words of Nobel laureate William Faulkner, “Always dream and shoot higher than you know you can do. Don’t bother just to be better than your contemporaries or predecessors. Try to be better than yourself.”
Finally, take to heart the words of the late great Cincinnati Reds outfielder, Roberto Clemente, who died on a relief mission to the poor in the Caribbean, “Anytime you have an opportunity to make a difference in the world and you don’t, then you are wasting your time on earth.”
This year, put a little LOVE in your business… and in your life.
Happy New Year!